The Washable Nappy Company
An independent seller of cloth nappies offering expert advice on how to use, choose and wash real nappies.
Nappies needn’t cost us the earth…
In her own words, Juliet says:
“ I am passionate about reusable nappies and believe that with a high quality cloth nappy (not necessarily an expensive cloth nappy) and the right advice and support, any parent can succeed and even delight in ditching the disposables! “
BWM has been providing consultancy and digital marketing services to The Washable Nappy Company since 2018.
Strategy and brief.
We carried out a comprehensive online review of The Washable Nappy Company, combined with analysis of Google Analytics search traffic data, highlighting opportunities to boost online visibility for this environmentally conscious e-commerce business.
Campaign objectives: Increase visibility for the business, target a certain demographic via pay per click advertising (PPC) and boost product sales.
Services we provide:
Marketing.
We created local business listings on Google and Bing, followed by creation of a Google Ads account and geographically targeted campaigns. We assisted Juliet to claim a dedicated business Facebook URL and update the Instagram profile, linking the two for ease of posting. Google Analytics review and analysis. Monthly reporting.
PR.
Consultancy.
Training.
Social media, Google Analytics.
Partner services:
Partner services, Westfield Creative.
Google Ads ongoing account management and optimisation since 2020.
Marketing and social media consultancy.
E-commerce strategy.