Client: The Brickwall Hotel
A charming 16th century Tudor mansion overlooking the pretty village green of Sedlescombe near Battle in East Sussex, The Brickwall Hotel has been privately owned and run by the same family for over 35 years.
BWM initially worked in-house overseeing all marketing and advertising (online and print), website content updates, Google Analytics set up, search engine optimisation (SEO) and Google Ads campaign management, prior to continuing to provide marketing services to the business, engaged as an agency since April 2014.
Strategy and brief.
To continue to manage Google Ads seasonal and event campaigns, social media and local business and directory listings management along with ad hoc consultancy and training services.
Campaign objectives: Maintain online visibility for the hotel and its restaurant, and attract new customers.
Services we provide:
Marketing.
Google and Bing local listing maintenance, including monitoring of online reviews, Google Ads and social media account management.
Training.
Social media training for hotel reception and event management team.
Partner services:
Marketing and social media.
Westfield Creative
Google Ads ongoing account management and optimisation since July 2020.
Social media review and consultancy.
BWM introduced Westfield Creative to The Brickwall Hotel, identifying an opportunity for the hotel to capitalise on a growing Facebook audience, complemented by expertise from the right marketing partner.
Website.
Python Online
Based in Robertsbridge, Simon of Python Online has over 43 years’ experience in designing and programming a variety of computer applications, specialising in developing websites for small businesses since 2001. BWM and Westfield Creative have collaborated with Simon on several projects.